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CTO on-demand: the technical reference you're missing.

For startups and SMBs with a stuck software project, a non-delivering team or technical decisions too important to leave to chance.

30 minutes · No commitment · Reply within 24 hours

Where you are now

The moment you need a CTO on-demand is when technical decisions weigh more than code.

  • You've invested time and capital into a product that never reached production.
  • Your dev team no longer tells you where they are, and you have no way to verify.
  • Technical decisions are made by whoever writes the code, and not always well.
  • The product works but every new feature breaks something.
  • You're about to close a round and investors want to talk stack, scalability, team.
Definition

What a CTO on-demand is (and isn't).

A CTO on-demand is a senior technical professional who joins your project or company part-time, time-bound, or for specific interventions.

Not a freelance dev writing code from a spec. Not an advisor giving you 30 minutes of generic advice per month. The role that makes technical decisions for you and with you, and answers for them.

In-house CTO

Full-time, employee. €80-150k/year gross.

When the technical volume justifies a dedicated person.

Fractional CTO

Part-time, monthly retainer.

When you have ongoing decisions but not a large team.

CTO on-demand

Scope-defined interventions (audit, rescue) + optional retainer.

When the need is one-off, or you want to test the collaboration before a retainer.

Technical advisor

Board-level, hands-off, a few hours a month.

Only at later stages. Strategic decisions, no operations.

Three ways to work together

Pick where to start.

Audit, rescue or retainer. Clear scope, defined timelines. We align on the financial details in the call, based on your specific case.

Technical audit

When it fits
You have doubts about the state of the product
Output
Written report + intervention roadmap
See technical audit

Project rescue

When it fits
The product has been stuck for months
Output
MVP or critical feature live in production
See project rescue

Fractional CTO

When it fits
You need ongoing technical decisions
Output
Monthly retainer, direct Slack, weekly call
See fractional CTO
How I work

Four steps. No surprises.

01

You book a call

30 free minutes.

02

I analyze your case

I figure out where you are, what you really need, what you don't.

03

I propose a clear plan

What I do, in how much time, at what price.

04

If it makes sense, we start

Results visible from the first week.

About me

Marco Salatin.

Over 10 years of software engineering experience, 6 in digital business. I've shipped 8+ products to production with Italian founders and SMB teams.

I work with one client at a time. I'm not an agency that hands you off to a junior collaborator after signing — it's me, directly, from start to finish. I also collaborate with internal teams and structured corporate contexts as a technical consultant or project lead.

Frequently asked questions

The questions I get most about CTO on-demand.

What's the difference between a CTO on-demand, a fractional CTO and a technical advisor?

A CTO on-demand works on scope-defined interventions like an audit or a project rescue, with an optional retainer afterwards. A fractional CTO is an ongoing monthly retainer for recurring technical decisions. An advisor is board-level and hands-off, a few hours a month, and only fits at a later stage. If you're not sure which you need, we start from the call and figure it out together.

How do I engage you, and how fast do you reply?

You book a free 30-minute call, I analyze your case and propose a clear plan: what I do, in how much time, at what price. I reply within 24 hours. If it makes sense, we start and you see results from the first week.

Do I have to commit to a monthly retainer right away?

No. You can start with a one-off intervention like a technical audit or a project rescue, with a defined scope and timeline. The retainer is optional and only fits if you want an ongoing collaboration afterwards. Many people engage me precisely to test how I work before committing to a monthly arrangement.

Do you do the work yourself, or hand it off to someone else?

Myself, directly, from start to finish. I work with one client at a time and I'm not an agency that hands you off to a junior after signing. I also collaborate with internal teams and structured corporate contexts as a technical consultant or project lead.

What do I get from the free first call?

Thirty no-commitment minutes where I figure out where you are, what you really need and what you don't. Even if we don't end up working together, you leave with a clearer direction. No sales pitch: if I'm not the right person for you, I'll tell you.

Let's talk for 30 minutes.

Even if we don't end up working together, you leave the call with a clearer direction on what to do next.

30 minutes · Slots available this week · Italy & remote